Some of my projects
- Project Overview
TechLife App
TechLife is a mobile shopping app designed to simplify how people discover and buy tech products. The goal: create a seamless experience that’s fast, personalized, and convenient — all in one app.
From product discovery to checkout, I focused on reducing friction, improving search usability, and integrating personalized features like relevant discounts and product suggestions.
Challenge
People spend too much time comparing tech products across multiple sites. Time pressure and lack of customization often lead to frustration or abandoned purchases.
Design Strategy
- Research: Identified user pain points and goals through interviews
Flows: Designed clear, fast paths to product discovery and purchase
UI: Built a clean, modern interface with intuitive navigation and subtle motion for feedback
- Project Overview
Cloudify App
SmartBank is a mobile banking app designed to simplify personal finance management. It empowers users to easily track spending, make transfers, and stay in control of their money through a secure, intuitive interface.
As a UX/UI Designer, I focused on creating a seamless experience that balances functionality, trust, and visual clarity, ensuring banking feels effortless and stress-free.
Challenge
Traditional banking apps are often cluttered, slow, and unintuitive. Users struggle with navigating key actions and understanding their financial status at a glance.
The challenge was to redesign the experience to feel clear, modern, and human—while preserving full security and accessibility.
Design Strategy
Research: Gathered insights from user interviews on mobile banking habits and frustrations
Flows: Streamlined key tasks like checking balance, sending money, and paying bills
UI: Created a calm, trustworthy interface with clear visuals, clean typography, and accessible colors
- Project Overview - UX Case
Role-Based Access & Permissions in B2B SaaS
Redesign of login, invite, and permissions screens for a SaaS admin platform. Focused on creating an intuitive, secure experience for managing roles (Admin/Viewer/Custom) with real-time feedback and responsive UI components.
Challenge
Users often face confusion during onboarding, struggle to understand their access levels, and encounter friction when assigning roles. This leads to setup errors, security issues, and increased support requests.
Design Strategy
Research: Conducted interviews and heuristic analysis of competing admin panels.
Flows: Streamlined multi-step interactions for login, invitation, and role selection. Added contextual “What can I do here?” guidance.
UI: Built accessible Figma components, including error states, modals, and confirmation patterns. Responsive and WCAG-compliant.
- My Services
How I Help Teams Deliver Real Impact
Whether it’s defining a new product, improving a user journey, or validating a design direction, I focus on turning insights into meaningful outcomes for users and businesses alike.
40+
Research & Design Projects
10+
Teams Collaborated With
100%
Remote Work Experience
Product Discovery & Research
End-to-end research capabilities including user interviews, surveys, competitor audits, and heuristic evaluations. Skilled in uncovering behavior patterns, pain points, and unmet needs to guide product strategy.
UX/UI Design & Interactive Prototypes
Strong visual and interaction design foundation with expertise in wireframing, design systems, and high-fidelity UI using Figma. Prototypes are crafted for both validation and developer-ready handoff.
Usability Testing & Validation
Fluent in testing methodologies—remote, moderated, unmoderated, and A/B. Uses tools like Maze, Lookback, and UserTesting to generate actionable insights and iterate quickly.
Strategic Workshops & UX Ops
Experienced in leading discovery workshops, design sprints, and cross-functional sessions. Brings structure to research operations and ensures UX is embedded in team workflows.